Posted By admin on November 3, 2009

brother. Lynx needed to actively engage with the older 17-25yrs males. Philosophy/Solution Media Strategy Media identified that 17-25yrs is a time when our male audience take their first overseas/solo plane trip. These guys have romanticised the reality of air travel via placing extreme values around flying (freedom, escapism & air hostesses!). To feed this public, playful fantasy, the strategy was to create an airline - LYNXJET. This was more than just a communications strategy targeting ...

Categories: Airplane Values
Tags: airline, lingerie, Lynx, LynxJet_Case study-Get On. Get Off, Sexy